I haven’t always been a fan of the Trendwatching team. I’ve found their insightful approach a bit too abstract at times but their article (which somehow I missed when it came out) Innovation Extravaganza inspired me. It also shows how hard brands are working to engage with their audiences, delivering on a personal level. Local brands haven’t quite caught on to the idea of the old Godinism of ‘be generous’. The article show some practical and some not so practical innovations that brands have been creating around the globe.