Its been a very long week! Have learnt much about the idealistic and the brave world of advertising. The breakthrough thinking that perhaps I expected wasn’t really here in the volumes I had hoped…it was here though, obscured somewhat by the fake tans and puffed up chests, you just had to look a little harder. The inspiration also wasn’t, as I initially thought, limited to a handful of independent creative practitioners and agencies like The Special Group or Elephant Cairo, old hands like RGA demonstrated a real depth and strength of creativity and innovation that I would be proud to achieve with Longtail. The large media owners & agency networks for the most part were dissapointing, opting to bring celebrities and clients who didnt share very much i the way of real thinking. The flip side of this is that I think that Cannes is wide open to Perth agencies to get their work up in front of a gloabl audience and do well (in digital and integrated anyway). We’ve made some good contacts and some new friends, and we have set our sights on coming back as delegates and winners!