About to embark on the first full day at Cannes and I have to say that i approach it with a certain apprehension; because I’m seriously worried that it won’t live up to the hype! Picking the schedule of activities was a mammoth task, deciding between some great speakers and topics. Will update this post during the day! Small contingent of Aussie’s here, looking forward to seeing what’s been entered.
The Long Idea (goviral)
“In a world where most brands change slogan and campaign theme as the rest of us change underwear, the strongest and most successful brand stories in the world are often the ones patiently built over a long period of time – focusing on a particular universal insight, brand position or content theme.”