So having been to the inaugural Ad Trading Summit in London last year we saw the future of digital media laid out before us. Unfortunately we also saw how Australia is lagging in this area, so we were excited to see an AsiaPac event. It sounds like the impact of a single DSP in the market has been enough to galvanise publishers and networks to take some steps towards RTB but the recent purchase of AdMeld by Google might throw a spanner in the works! We look forward to hearing the latest news from the industry leaders!!