Josh Edge, our new ‘creative director in waiting’ sent me this link today. Its a company blog and they are posting about a pretty unique approach and its very admirable, and not out of reach. I’m not sure that a Pets and Kids day, a regular Monday Bake-off or Wednesday massage therapy counts! Dave was growing Chilli plants in the front garden but they snuffed it in the summer! There’s some great ideas in here and it’s the culture that it represents that is rather inspiring!
I’m not the only one who doesn’t like G+ surely? I’m not afraid to say it! (well slightly!) Its not that I don’t think its competent but its just lacking in soul, its corporate! Apparently they are taking on a million users a day which is comparable with FB in 2009. G may force the issue by making it impossible to use their services without you using G+. Mostly though I’m getting fed up with a bunch of randoms adding me to their circles! No sign of the ads yet but they are coming!
As someone who grew up in the newspaper industry in the UK I was initially surprised at the closure of one of the biggest tabloids in attempt to stem the rising tide of condemnation being levelled at the organisation. Shrewd. When you think about it, what have they lost? News International were already considering a 7 day version of The Sun so all they’ve really killed is a brand which was on the way out, the rest is smoke and mirrors.
Let’s face it the newspaper model as we know it is dying and the real battle is online, and in particular whatever morph of internet enabled TV platform finally dominates the space. The old advertising revenue model ain’t coming back regardless how many tablets make it into circulation.
The surprise is that Rupert managed to keep a lid on things so long but given the pending buyout of BKsyB you have to say that the old lion still has his eye on the bigger prize! The thought of that one media empire dominating the pay TV space in the UK is pretty scary for some, but perhaps they should take a look at what’s happening online, there’s some equally scary stuff evolving while most politicos are looking elsewhere!
..but it kinda takes me a little too close to some of those ‘friends’ that I might not really want to see! Interesting to see if this starts a friend ‘cull’ as FB users start to get calls from randoms that they would rather not engage with. Its a great integration and let’s hope that Skype and FB avoid pandering to Apple’s restrictions so we can the service equally well from iOS devices as well as Android and WM – [personal rant about not being able to use Skype with bluetooth headset, which seems like a classic hobbling of the technology to stop us all ditching our mobile or reducing our talk plans]. Will the Skype integration throw up any new advertising opportunities? Havent had the chance to check yet.
So I bought a two day pass to the Media140 event sight unseen thinking that I’d try and find time to get along for the keynotes and any interesting sessions that might catch my eye! Looks like the FB keynote is being delivered by an advertising rep and the rest of the sessions are pretty much just locals who have a twitter account. Will teach me to read the event program!
